Britons ‘watch four hours of TV a day’
Thinkbox report shows record levels of television viewing in first quarter – and suggests UK viewers watch 48 ads a day
British viewers watched a record of more than four hours of TV a day in the first three months of 2010 – and a record 48 ads a day as a result.
TV viewers notched up an average of four hours and 18 minutes a day in front of the box, an increase of close to 8% year on year, in the first quarter of this year according to a report published today by TV marketing body Thinkbox, based official Broadcasters’ Audience Research Board ratings figures.
This is up from an average of three hours and 56 minutes recorded in the first quarter last year. The figures show that the number of ads that people watch on commercial TV were up 4.9% year on year in the first quarter from 45 a day to 48. This is up 22% over the past five years.
In total British viewers watched 30 hours and 4 minutes of TV a week on average in the first quarter, an increase of two hours and 29 minutes year on year.